Nivea
Uncap your style
How do you garner interest and participation, amongst a fashionable, creative, highly social woman at a stage when many ‘life events’ are happening? By creating an engaging cross-platform, e-commerce program that allows her to customize her own products and share her creativity through social channels.
The Style Uncapped site and design tool have created a new revenue stream for NIVEA and is scalable and flexible. Nearly 30% of purchases come from people buying other user’s designs in the Gallery or designs that have been shared within the individual users social networks.
As a result of the PR events around guest celebrity designers Rebecca Minkoff and Jonathan Adler , the press releases, blog posts, articles and social mentions that generated buzz and over 1 million media impressions. Visits to the site and conversions to sales have exceeded projections by over 40%.
DESIGN TOOL
GALLERY