Land Rover
Race the Sun
How do you convince consumers that sport utility vehicles renowned for their ability to tackle terrain and flatten mountains can also outmuscle muscle and out-race race cars?
That was the challenge presented by to us by Land Rover for the launch of the Range Rover Sport SUV. And we answered the challenge, big time.
We created a Bond-like interactive suspense film that showcased the speed and thrill of the Sports’ high-performance features, while pulling the audience into the action—virtually—via a mobile gaming app that showcased the performance features of the car in an immersive, heart-racing, virtual test drive, that was actually fun to drive.
The launch of Land Rover’s new high-performance SUV outperformed all expectations, by attracting, engaging, and driving sales records among the target demo/customer—early-to-mid career males, all while garnering a mountain of awards.