Coca-Cola
Dude vs. Diva
Teens don’t like being marketed-to any more than they like being told what to do. They do, however, like exploring ways to express themselves--especially online.
So to engage, we connected with them online, then asked them one simple question: Are you more Dude or Diva? We then invited them to creatively share their answers for a chance to be in a music video with YouTube sensation, Christina Grimmie.
The campaign exploded in the teen social world. Dude/Diva cans flew off the shelves, selling out in 7-11’s across the entire nation.
Promotion on MyCokeRewards.com
Data Captured from Viewer Interaction
Sweeps Winner Social
Behind the Scenes Social