Fossil
Can You Dig?
How should a fashion accessories brand connect with customers about its core brand promise? How about by inspiring them to find things they love about the past and make them part of their lives today?
Discover Fossil’s vintage inspiration today. City-specific tours use unique placements of QR codes to encourage people to dig for stories that happened on that spot. Scanning the code with their smartphone brings them to a mobile site containing the answer, links to other trivia and related products, and an option to share.
To dig deep literally--into the brand and its products? Yes. And this is especially opportunistic and true when your brand is Fossil.
STADIUM OUTDOOR
AMBIENT OUTDOOR
This campaign encouraged consumers to dig for meaning and context everywhere, the same way Fossil’s products and brand are inspired and informed by slices and decades of Americana, from aviation and automobiles, to rock and roll.
VENUE WRISTBANDS
Transform any venue’s wristbands into a way for people to see what Fossil watches look like on their wrists. Using a smartphone camera or webcam and augmented reality, it overcomes the obstacle of visualization in an unforgettably cool way.
MAGAZINE INSERT
Bring the store to a customer with a magazine insert featuring a tear-off wristband. This innovative idea allows wearers to browse and buy watches using augmented reality on a smartphone or via webcam.
MOBILE APP
View the unique QR code on the wristband’s watchface with your smartphone and launch the Fossil application. Get instant access to try on virtually every watch in Fossil’s collection.