Coca-Cola
Happiness. On-tap.
How do you make a rewards program actually rewarding to customers with high brand loyalty, but who don’t take time to set up and manage brand loyalty accounts?
Make it one-click simple, target it deeply, and keep it in real-time.
Tap Happy turned My Coke Rewards into happiness-on-tap: It was intuitive, real-time, geo-sensitive, and time-conscious. Whether for redeeming a free Coke at the movies, a meal deal at lunch time, a flash sale at the Nike stores up the street, or a free Spotify playlist during your commute, Tap Happy delivered rewards where customers wanted, when they want them.
How do you reinvigorate 22 million MyCokeRewards customers who hate typing cap codes? You remove the work and make rewards even more personal.
We created a cap with an RFID chip that would automatically load MyCokeRewards points to your app, via Bluetooth, every time you open a bottle. This breaks open the potential for rewards to be served up immediately and personalized to the individual's preferences and location.
