Alexander Wang
Smart Retail Technology
How can you convey the same shopping experience between a store and its website? Integrate the web experience into the store – and vice-versa – through features that have unique functionality in both worlds.
INTERACTIVE ART INSTALLATION (ONLINE)
The website homepage features the same energetic art online and in store, serving as a collaborative point between Alexander Wang and audience. Any point in its history is viewable online, acting as ongoing time capsule for the brand.
ALEXANDER WANG AFTER HOURS
This blog is a living online embodiment of everything that inspires Alexander Wang. From music and film dynamically through social media, iTunes, Vimeo, Flickr and more.
INTERACTIVE EXTERIOR EXPERIENCE
Projected onto store windows, models strut down a fashion runway in front of a stylish crowd. As you walk by the windows, motion sensors detect your movement, pace and/or gestures, and the audience reacts to you with applause and standing ovations.
INTERACTIVE ART INSTALLATION (IN-STORE)
This energetic art streams live to web and store as a collaborative point between Alexander Wang and audience. Glimpses of Alexander’s inspiration (imagery, textures, etc) combine with ideas from we users and movement or text from in-store shoppers.
RFID VIP CARD (ONLINE)
Walk into the store, and the store knows you’re there. Customer VIP cards embody the Alexander Wang style and help provide a more personal experience. Associates are alerted by a counter display to customers’ presence: clothes they’ve purchased, wishlist items, name and tastes.