Qwest
Ride the Light
In 2000 this campaign demonstrated in a provocative, yet easily understandable way, the advantages of high-speed broadband.
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When the campaign launched in it was written about in the Economist, The Wall Street Journal, Financial Times and New York Times. John Metcalf, the inventor of Ethernet, upon which most networking is based, described it as the single best explanation of what the Internet could do.